After researching fruit packaging online, it was found that the majority is aimed to show how the food is organic and natural. After digging deeper, I did manage to find some fruit campaigns aimed at children which used illustrations and characters to attract young children. Similarities can be seen with the advertising campaigns of unhealthy food aimed towards children.
A company which colours the tips of their bananas was also found, this way of utilising the skin and parts of the fruit which isn't eaten is an interesting approach to create a visual identity.
http://www.eco-banana.com.au
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