Constant communication and collaboration with my team allowed me to take influence from the illustrative work being produced to keep consistency with the branding. This consistent colour scheme could then be worked across all aspects from show indents to the credit sequence. The GIFs created by the illustrators have been a key consideration when designing the identity.
The identity of the programme aims to stand out and be memorable to its viewers using a colour scheme which resembles a ghostly aura whilst being punchy enough to still depict a comedy. The typeface ‘Grotesk’, aims to be relateable to sit-com programmes with the ‘S’ letters foreshadowing
confusion and chaos within the show.
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