Taking a piece of common artwork from galleries and changing to outcome to perceive it differently, often challenging the piece, institution or artist in some way.
This was done by the artist Marcel Duchamp in his artwork 'Fountain',
Richard Pettibone (1968)
'Andy Warhol' 'Marylin Monroe'
Looked at artists who used images from mass culture and changed them using different techniques, and thought can we do the same thing, but with what they were doing.
It questions what fine artists were doing, examines it in much more detail and highlights those issues and questions. Reappropriating.
The issue of plagiarism comes up, this is not recognised with Andy Warhol though which took him through a large amount of legal issues.
Andy Warhol just paid them off and it was no longer talked about.
Sherrie Levine - After Walker Evans (1979)
Walker Evans - Alabama tennant Farmers Wife (1936)
Photographed the photographs and printed them as her own. Comments on authorship and ownership.
Appropriation in fine art
To question authorship or ownership
To question what art is or can be
To investigate process and making
To question the value and meaning of mass culture
Pop art was a huge step in breaking down the boundaries between fine art and mass culture, it questions weather brands and celebrities can be categorised as art.
Tracy Ma - zine using appropriation using images taken from mass culture, twists into a discussion about political power and money.
Cultural Appropriation
It tends to be used when thinking about fashion
how western societies use symbols or icons of cultures and races and use it as general popular use. Katy perry using japanese culture as fashion. People using these items without having any real appreciation from their culture.
Sanaa Hamid, 2013
Photoshoot calloborated with photography student using cultural appropriation of putting white people in a burca, chinese people with a indian dot etc... showing how it is not our religion that determines our race.
Parody
Politicised
Banksy - Kate
Adbusters
Poking fun and questions the legitimacy using the companies style. Using that against the company as a political comment.
God Save the Queen
Using paperclips to rebel against the diamond and jewel industry.
Pastiche
Contrasts to parody as parody is a politicalised meaning which pushes issues.
Pastiche is a mindless appropriation on messages and code from history, they loose their original source of power.
Stranger & Stranger
Their whole approach references victorianesqe lettering and layout, rustiness and decorative which is elaborate and engaging which is used in the victorian period. It is ore elaborate than the victorian styles however, all of the codes are their which reference this gentlemanly class.
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