In order to embed the events location within my print designs, I opted to integrate a more ambiguous way of communicating using visual elements. This was done by printing out a map of Leeds, and then drawing directly onto the map in order to visualise the location of the event instead of just writing the location on my designs using typography.
This 'hidden message' way of communicating is an alteration of the ways which events were communicated and advertised back when the illegal rave movement was present. Organisers of the event would have to find out ways to advertise the event secretly without the police and authorities finding out the location. Granted that this festival was post-era however, many of the illegal rave cultures mannerisms were still present at this point in time.
'My friends and I started going to outdoor and warehouse raves on the South Coast, in places like Worthing. We’d drive to petrol stations to be told where it was happening that night. It was all illegal, and you couldn’t find out about them through any normal channels – it was the late 1980s and nobody had mobiles.' http://www.telegraph.co.uk/lifestyle/10508140/The-partys-over-how-the-1980s-rave-generation-grew-up.html
I also hand rendered all of the type in order to embellish more of a personal touch onto the designs. I wanted to make the writing look scribbled to resemble a typeface which would be written in a 'diary', this will make the print look more authentic as if it has been taken from the archives of the event.
Hundreds of type variations were written in order to find the one which will best suit the designs. Just a few of the pages of design development have been scanned in and shown below.
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