Sunday, November 13, 2016

OUGD504 - Studio Brief 1 - Advertising Campaign

Advertising Campaign Ideas

Things to consider -
  • Product
  • Range 
  • Distribution

How are you engaging the target audience? How do you get someone to pick up your book etc...


How far can i push the brief? What other mediums can it transfer onto? 

Advertising campaign

  •  Social media #
  • You are invited to read flyers handed into clubs to target the books desired audience
  • Book launch event
  • Advertise on Ebay, Facebook, Instagram, Twitter


The mock up design below is an initial concept for an A6 flyer to advertise the book. As the book focuses on flyer and memorabilia artwork, I could create my own hand printed flyers which invite viewers to the book launch event. These flyers could be handed out in clubs around leeds, in book stores and in DJ/music shops. This will effectively reach out to my desired target audience whilst also stating where the book is distributed and where it can be bought.



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