OUGD503 - ING Creative Competition - Submission

The submission for -ING's Creative Competition is as follows-

After reading the small brief entailed, I decided that there was not enough content to embed a strong concept within the artwork. I did not want the piece just to be a random piece of my artwork inside a circle. Therefore, I decided to write my own brief, this written brief was as follows
'The circle of -ING's brand and competition represents unity and collectiveness, try to replicate this connectivity within a creative concept.'
The idea behind the concept was to try to symbolise collaboration using visual communication, to do this I decided to focus on insects such as bees and ants which naturally collaborate using their primal instincts. The piece submitted uses my primary source photography of bees alongside my editorial style of graphic design to represent this connectivity and teamwork within -INGs circle template.