Consider the user experience
The bad experience must be justified and noted in the problem
The interface must enhance the users experience
Write up your brief, print it, and get peers to come up with distinct solutions
Look at a broad range of research that is potentially unrelated but similar in certain aspects.
Look at similar problems which are solved through an interface.
Evidence analytically your feedback etc... It ticks off multiple criteria
Evidence everything you have done
Only the feedback which has informed your design should go on the design board
Idea selection, idea generation and production should all be showcased
Design decisions in reference to the production are still informed by demographic target audience etc...
Is it appropriate to the screen size?
Explain why considerations have been made to not put the device onto a apple watch etc... and why
why has it been made on a phone, look at peer feedback
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