OUGD505 - Studio Brief 2 - Problems Identified with the Wax Concept

After much consideration and feedback, it was determined that the wax concept does have some significant issues which may propose it not suitable for the final outcomes.

• It alienates fruit which doesn't have skin
• It adds some waste product to the packaging (even if it is biodegradable)
• It is expensive to produce
• It doesn't encourage children to eat fruit in general, it only encourages them to eat the wax brand of fruit. A solution needs to be produced which encourages children to eat all kinds of fruit from any brand or supplier.

I discovered how expensive the product would be to produce after purchasing three different coloured blocks of food wax from eBay for £30, this would not be viable in real world situation and would drive the price of the fruit up drastically compared to competitors.

It was also pointed out in a self organised feedback critique session that my concept only encourages children to eat my brand of fruit. This in turn would make children neglect other types of fruit if they went into a supermarket and my brand of fruit wasn't stocked. Therefore, this wouldn't solve my ethical problem thoroughly and would raise other problems in the process.

My packaging concept needs to be as cheap as possible to produce in order to be viable compared to other fruit which is being sold, whilst not alienating fruit in general. I may have to reconsider my approach to the final solution, any brand of fruit which I create will rival other fruit, this is not the aim of my brief. My brief was to get children eating healthier food in general, not to create a rival competitor to existing fruit brands.