OUGD505 - Studio Brief 2 - Digital Illustrations

Following on from my initial simple sketches, a unique illustrative style has been decided upon with more clean and composed sketches being drawn ready to scan in and digitally illustrate. A distinct style was imperative for as these characters will form more of the brand identity than the actual logo. It needed to be noticeable and different to other character illustrations currency on the market.

Name consideration uses easy syllables and phrases which young children already use such as granny or nana.

A mixture of Illustrator and Photoshop was used in the digitalisation process with a Wacom Tablet aiding with the production. The background was also based around my previous sketches in the blog post OUGD505 - Studio Brief 2 - Advertising Background Designs