The branding and identity needed to be appropriate for my target audience therefore, simple colour schemes were used throughout the designs which not only represent the colours of different fruit (banana, apple, orange, blueberry) but also make the brand stand out in in the fruit and veg section of supermarkets. After conducting research inside supermarkets, it is apparent that the fruit and veg section can look quite bland compared to the sweets isle. Therefore, it was deemed imperative that bright colour must be added to the designs, this will draw children to it when out shopping with their parents.
The designs started hand rendered, which was then transferred into software to be rendered. The digital outcomes are a mixture of stencil fonts and type drawing using a Wacom Tablet.
No comments:
Post a Comment