OUGD505 - End of Module Evaluation

In an indoctrinated society run by the media and advertising campaigns, it can often be hard for youth to grasp an opinion on a product before being persuaded to think differently. This is especially prominent at very early stages when the brain is not yet developed enough to understand blatant marketing and propaganda. Therefore, my chosen issue seemed like a genuine problem which needed to be addressed, it seemed unbelievable that more wasn't being done to set our youth on a healthier and more prosperous path in life.

In the early stages of my project when I was still undecided on my ethical issue, I found research and planning quite misguided and unorganised. It wasn't until I took it into my own hands and rewrote the brief when my project grasped some clarity and direction. Nevertheless, these early stages of research weren't completely inapplicable to my final resolutions, they were still appropriate within the material and sustainability packaging considerations. Sustainability in general seemed too broad to take on as the focus of my ethical issue, therefore it seemed necessary for my project to naturally evolve into the packaging industry, and then to child obesity.

The demographic of the brief has been one of the main considerations throughout. I was debating for a while whether an app would be a suitable solution for children aged 2-13 until I conducted an interview with a nursery nurse. It was pointed out that technology is being used in educational aid from children as young as 2. These are mainly through the use of iPads with puzzles, colour games and interactive stories. It was also researched that lower income areas are where the problem of obesity is most prominent amongst children and therefore it was determined that this is where my project could be most applicable. It is important for the child to want to eat the food they are presented with and therefore they must be targeted as the main demographic.

Not every child will use iPhones or iPads however, therefore it was deemed necessary to include cross media distribution with the use of physical fruit stickers and posters to make the product just as engaging without the app.


Overall, the module has been a great opportunity to use my creative skills positively for the benefit of others. I hope that I can conduct many of these project throughout my career as knowing my work is making a positive change to the world would be the most rewarding factor. It was also productive in a practical sense, I got to engage with processes and skills which I had never used before and needed to be developed. Screen printing within the traditional print brief is a skill which I have always wanted to learn and this module has given me the opportunity to add it to my arsenal of creative assets as a practitioner. I see myself becoming more conceptual as the year has developed and have started to think broader than just graphic design. I hope that I can carry this across into level 6 and tackle briefs which are unique and allow me to be as creative and imaginative as possible.