'Moshi Monsters' is an online game which also sells small figurines in packs. This range and relationship between the physical and the digital is a trait which I would like to adopt into my own product. This could be achieved by implementing physical figures or teddies into the rewards system structured into the app. When the user reaches their goals for eating a certain amount of fruit within a specific timeframe, they can be rewarded by sending them physical awards in the post. A similar campaign has recently been seen within the Compare the Market ads where they send out free meerkat teddies to people using their service.
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