Look into General Groceries, Newsagents and Supermarkets as they have a more generalised audience, people who visit whole food stores tend to eat healthy anyway
Look at how fruit is marketed in supermarket situations, compare to sweet aisle, look at how these things are dressed up in the store
Consider a few different approaches at the same time
Parents might be helpful to interview, what actions do they take to get their children eating more healthy
How they try to get their kids to eat healthy, get as much knowledge as I can about buying habits
Look at how unhealthy food is already marketed, mirror and appropriate these strategies
Subtly hang around supermarkets and gather some primary research on the general publics buying habits
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