OUGD505 - Studio Brief 2 - Augmented Reality App Concept

After studying current technology available within the industries, it seems that mobile applications must hold significance within the publicity of the advertising campaign. This can be distributed and achieved through social media sites, hashtags, applications, virtual reality and augmented reality.

To visualise the concept, simple digital designs have been mocked up using primary source photography. The mock up represents an augmented reality app which will bring the childrens fruit to life. This concept fulfils the brief better than any branded packaging as it is applicable to fruit in general and does not alienate any competitor brands. This app would also be more aligned with big supermarkets as they would want to sell as much of their own produce as they can. By advertising this app in store, they would effectively be advertising their own produce which they would receive full profits from instead of stocking someone else brand of fruit where they would only take a cut of the profit.