Based in East London
YCN help to build contacts and nurture and develop styles. Introduce you to new people and ideas, recommendations from an institution such as YCN comes with a high level of authority to the clients.
Research reports and marketing intelligence are ways which they can help an individual.
The Student Awards
The briefs are marked by the people and companies who set the brief.
What market research did you do?
Competitor brand research
Show your thinking and how you got to the execution
Where does your funding come from? is it free?
Thirsty Planet - Harrogate Water
First British Spa Town
Britains oldest bottled water
Heritage and Authenticity
200 million bottles - 10 a second
9% growth in bottled water
30% growth in the harrogate brand
The most hi tech production line in the UK
efficient in the carbon footprint, 0% goes to landfill
2007 lead them to establish a sister brand to harrogate, this is where thirsty planet was born
2010 - £1million raised
helped to build over 8,000 pumps giving access to water
over 1million people now have access to water
Thirsty Planet have now started to struggle,
Pump Aid, use elephant pumps which can be repaired by the community themselves.
The next brand development needs to shout what the company represents, whilst being cheap and reusable.
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