OUGD603 - Brief 4 - Product, Range, Distribution

Taking the book concept into consideration, its range can spread across cities a number of high profile cities and spread to a worldwide audience battling youth homelessness. Using Adidas' large distribution facilities, the concept could be made into a reality. A global dropbox system could be implemented across the design studios in different countries to facilitate for the amount of global content within each area specific edition of the publication.

https://news.adidas.com/GB/images-and-videos/video/adidas-Group-Distribution-Center-Uffenheim/a/cef2bd7b-98c6-4f0d-863e-3137a4d9deee

Adidas Distribution Strategy
Adidas supply chain is global and multi-layered; they work with over 1000 factories around the world and manufacture products in 67 different countries. This global supply chain strategy is aimed at servicing multiple customer needs and being able to respond to new market developments around the world. With these changing trade regulations in the global environment, Adidas often uses intermediaries (agents and licensees) to account for some of the distribution tasks, and get the final product to the customer more efficiently.

Market Geography
Market Size
Market Density
Market Behavior
Market Variables
Product Variables
Bulk and Weight
Perishablility
Unit Value
Degree of Standardization
Technical vs Nontechnical
Newness
Company Variables
Size
Financial Capacity
Managerial Expertise
Objectives & Strategies
Intermediary Variables
Availability
Cost
Services
Environmental Variables
Economy 
Technology
Legal
Recommendations 
Conflict and Solution
Chinese Factories
Indonesian Factory

We would suggest that Adidas increase sales promotions and marketing in America (only 19% sales market) and if successful, conduct more business with American suppliers to achieve a shorter channel and keep cost of goods sold low.

We would also suggest creating a higher differentiation of products to provide a greater range of options, appealing to more customers. Keep up with changing lifestyles of athletic individuals and the changing demands during different times of the year, and releasing these products at the right time.

https://prezi.com/aqpoigowqnqz/adidas-distribution-strategy/