Partnership opportunities are available with companies such as Centrepoint, this will allow the adidas brand to work alongside an already established company who has the skills and expertise to collaborate in order to help homeless youth. For example, adidas could help to donate old clothes which could then be distributed through companies like Centrepoint.
Another company who could be worked alongside are homelessness.org, they have shown to be promising in the reestablishment of homeless people into society using aids such as sport, art and leisure activities.
https://www.homeless.org.uk/sites/default/files/site-attachments/201512%20-%20Young%20and%20Homeless%20-%20Full%20Report.pdf
Other possible candidates are the 'Homeless World Cup Foundation' and 'The Street Football Association' and 'The Homeless FA'. These organisations use football to help the homeless engage with sports and activities, this community spirt is exactly what is asked of the Adidas brief.
https://homelessworldcup.org
https://centrepoint.org.uk/what-we-do/centrepoint-sport/the-street-football-association/
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