OUGD603 - Brief 4 - Peer Feedback & Critique

Notes taken from critique session -

• Supported by electronic advertising billboards - to help the homeless engage with it
• 3 Stripe cover design linked to the colours of the trainers e.g. Hamburgs, Berlins etc...
• The content could consist of sporting events in that specific city along with employment opportunities etc...
• #Savethehomeless
• Waterproof Cagoule given out as a uniform for the homeless, Reflective stripes, increases approachability
• Increasing humanitarian values
• Social image improves from the eyes of the consumer
• Print is available to homeless instead of apps or television adverts etc...
• Gap in the market against competitors
• Solving the problem of homelessness and unemployment along with increasing publicity and desirability of the adidas brand
• One main problem which was identified was the lack of humanitarian acts within first world countries addressing problems which lie within the local communities close to heart in cities like Herzogenaurach, Germany
• Food and drinks vouchers for the homeless