Within the policies and standards section of the Adidas website, there are various documents which explicitly explain the production process and values of the company. The page listed below is one of the corporate giving guidelines listed, it specifically notes that performance, passion, integrity and diversity are the foundation of their corporate giving. They also list five areas which they value as most focal to their values as a company:
- Sports within a social context
- Kids and youth
- Education
- Preventive health projects (sports related)
- Relief efforts
These areas should be at the heart of my project.
The company also lists a 32 page PDF selection of environmentally friendly materials which are used within their products, this list will be helpful if my project involves creating physical products for the company.
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