Referring back to the initial brief, it is stated that one or all of Adidas' key cities must be targeted within my concept. Therefore, I looked into how Adidas have previously represented these cities using the trainers as aesthetic influence.
I have also gathered a selection of trainers which represent other cities, this could possibly influence future possible cities to expand the campaign into.
After seeing the carrousel of adidas' here, it's hard to believe that these are the same who released such futuristic shoes as adidas Clima Cool 1 BA8582 - completely different style - the ones above are smart, the latter is provocative.
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