OUGD603 - Brief 4 - Adidas Heratage Research

The brief does list that Adidas is a forward thinking company which is always looking to innovate however, sometimes it can be helpful to understand the roots and origins of a company in order to build upon past campaigns and expand. I started off by gathering research on the establishment of the company, it could be well received by the company if I showcase a well researched project and subtly include a homage to their roots.

First Adidas Tracksuit

https://www.adidas-group.com/en/group/history/