OUGD603 - Brief 4 - Adidas Humanitarian Values Research

To better understand the values of the Adidas organisation, their current projects were analysed. They seem to prioritise youth and community within all of their partners and ongoing projects however, I have noticed a slight dip in aid for issues within first world countries. This matches up perfectly with the brief which has been set through D&AD as they list European main cities as their target demographic. They seem to have a high level of involvement with third world and emerging countries to establish support and aid (this can be seen by their involvement with Save the Children and Refugee Support). However, the main aim for this brief is to look at issues which are seen within busy european cities, e.g. homelessness, healthcare, traffic, pollution etc...

https://www.adidas-group.com/en/sustainability/people/community-engagement/