Rewriting the blog OUGD504 - Gathering Similar Inspirational Publications in 3rd person
Gathering research material from the library to
assist with identifying how designers format photography showcase style
publications is a crucial starting point to learn from. All of the sources
gathered aim at displaying similar fields of work to the OUGD504 project such
as pop video, magazine and poster designs. Identifying how these are displayed
will form a crucial part of how the double page spread layouts will be
designed. Notice that all the publications use similar minimalist techniques in
order to keep the subject matter the focal point on the page. This could be a
useful technique to adapt within the project to celebrate the 80's-90's rave
typography without any distractions to the audience. In all of the publications
the content is highlighted using a white background and small concise and
consistent blocks of text. This indicates that it might also be helpful for the
project if a grid system is designed.
Other considerations taken into account by the
publications designers are the size of the book; stock choice; binding methods
and amount of pages. It can be assumed that this has a direct relation to the
amount of content in the publication and the cost of production methods. In
particular, in the book 'Pop Video, The Art of the Pop Video' the smallest
possible composition has been produced with little negative space being left on
the page content, this is to make the publication as cost effective as
possible. Looking closer at the front cover design and binding, it is noticed
that the outside of the publication is printed on thin paper stock and has a
waterproof cover encasing the design. This could be due to the target audience
of the book, it seems as through the author has directed the publication
towards students to create a cheap and durable book for studying. Other factors
the designer must have taken into consideration when designing for this
particular target audience are:
•
Strong and sturdy binding methods to keep the book
stable and enduring
•
Small font point size to include as much text as
possible on each page keeping the design cost effective
•
Small image size, also keeping the book as
practical and efficient as possible
•
Waterproof cover to keep the book durable with
students scruffy lifestyle
•
Thin stock and light weight could make the book
easier to carry around for students
•
The cover only uses black, white and a pink stock
colour
It is identifiable that the colours on the front
cover design allow only two inks to be used instead of the four inks used with
CMYK. This is another cost effective technique which has utilized stock colours
in order to use the least amount of printing plates as possible.
Further analysing and testing has identified that
the book has not used A4 layout, this could be to keep the book more cost
effective when trimming and composing the book in the final printing and
cropping stages. The size used could have been considered due to the large
paper sizes that have to be used during the printing stage, using this shape
and size could have been more resourceful in terms of paper used.
The initial concept for the OUGD504 publication was
to create a post modern layout design in order to resonate with the content
however, after analysing these publications, keeping the design minimalist will
be the most proficient way of displaying the content whilst keeping the layout
looking professional.
The Pop Video book below has been particularly inspiring in the way
which it separates its content into sections. Its use of blue full colour pages
breaks the book up into more organisable groups similar to that of chapters in
a book. This has inspired the idea of possibly organizing the projects
typography in year order and having the book cataloged as a timeline. This way
the viewer should see a distinct transition from the postmodern designs of the
illegal raves to the more mainstream commercial designs in the 21st century.
- Describe - Saying things are the way they are
- Analyse - Questioning things, why things are the way they are
- Evaluate - Summarising and reflecting on the potential and limitations, how appropriate in reference to the context, the purpose, the target audience
- Contextualise - The situation which purpose situation
- Theorise - Ideas about the world as a statement, theorising design in relation to theories and principles and reenforcing design decisions
- Narrate - Step by step timeline of the project
Identify the impact of subtle differences in the typeface, in the right alignment or left alignment. What does it say? what personality does it portray? What are the justifications?
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