Before deciding on a genre for the night, we reached out to a few music agencies enquiring about artist prices and quotes. Through this process, we considered a number of creatives within the music industry from mainly the house, tech, acid and electronica genres before deciding upon one of our favourite acid house DJ's. We approached MAM agency which are involved with the music labels, 'Balkyan Vinyl' and 'I Love Acid', both owned and managed by legend DJ and producer 'Jon Da Silva'. Their agent then put us directly in contact with Jon as we approached him and his artists to headline our event.
As a collective, we decided upon the Acid House duo 'Posthuman' to headline our event. Through this process however, we have opened up a really friendly dialogue with Jon and his agency which will be a valuable contact to keep hold of in the future.
This booking has solidified the genre of our event as we head towards a Warehouse Acid House overarching concept and theme. Further detailed research into the artists 'Posthuman' needs to be conducted in order to embed purpose and relevant context within our designs and brand identity.
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