TENDERNESS (2017) from Paul Clipson on Vimeo.
https://vimeo.com/208336152
Paul Clipson's work on the song 'Tenderness' is simple yet considered and appropriate to the piece of music being represented. The way he utilises a 16mm film and layering/opacity techniques to create an emotional calm aura compliments the song perfectly. Many music videos attempt to either represent the artists personality or the theme of the song however, I feel that this video in particular emulates the audio perfectly in a contemporary and artistic manor.
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