OUGD403 - Study Task 1 - Continued

Tuesday we continued to spitball ideas and concepts and added to Mondays mind map. We created a group chat message and expressed our ideas further on Tuesday night. We decided that we wouldn't produce any digital mock ups until we had a basic idea and a few sketches and concepts to work with.

Today has bee more focused on mocking up simple designs digitally and starting the first slide of the power point. The power point still needs lots of work but the group has decided that it is better to create the power point closer to the end so that we have all of the components ready. It will then just be a mater of organizing and re-arranging to create the presentation.
I have started to cast my mind back to the lecture on the anatomy of type and , for these designs, have used kerning to open up the letters and create a more open and free typeface. This heavily relates to the feel of the company itself as you would expect a plumbing and water company to be very flowing and open. I haven't created a close alignment of letters as i feel that it would feel more locked in and tight. Similarly, you wouldn't want your pipes to be locked up and tight. The logo and branding can create the illusion that they would be, just by changing the type and the spacing of type.

This second design has started to incorporate some other illustrations with the pen tooled water droplet. We have still used the Helvetica font for the large 'X' above the text but we have rasterised and cropped into the 'X'. The group really liked this design however, the brief states that we should just use type so tommorow, we are planning on looking at a way to keep the branding as text or possibly having the logo as a secondary source of branding and focusing on the type as the primary branding.