Times New Roman is a Serif Monotype creation made in 1931 for The Times news paper it was commissioned by the news paper as Stanley Morrison criticized the current type saying that it was badly printed and typographically antiquated. The font was drawn and developed by Victor Lardent an employee in the advertising department of The Times news paper. People believe this typeface is based on an earlier original work by William Starling Burgess, this is controversial as The Times never credit Burgess' 1904 work as influence to there created Times typeface. There are variations of 'Times New Roman' such as Linotype made 'Times Roman', both monotype and linotype have merged but some key differences between 'Times New Roman' and 'Times Roman' such as small serifs with more of a flourish on 'Times Roman', more italic style serifs added to the letters while 'Times New Roman' are more clear and straight. Although it is no longer used by The Times, 'Times New Roman' is still frequently used in book typography and many other publications, especially because of its adoption in Microsoft products, it has become one of the most widely used typefaces in history due to its legibility and directness. 'Times' was created in between a war time period, where newsprint was powerful and seen by near enough everybody. The typeface itself has lasted the test of time in the fact that its purpose was built for physical print, but is still prominent in modern day digital design. The Times paper was and still is a strong standing and prominent paper in British Culture.
Other groups manifestos are listed below.
Analyzing how this is completed could be really beneficial when writing my own manifestos.
How this statement utilizes the anatomy of type when talking about Ascenders and Descenders is a really good feature of this manifesto. I should incorporate this but then expand on what emotions these letter features portray.
Concept 1 Draft Manifesto -
Dencity
This ornamental font is a decorative geometric sans serif typeface. It has been designed to be as dense as possible with little space between the kerning of the letters. The inspiration for the slab blueprint has been designed from city life and architecture. The font wants to break the barriers between architecture and type to see just how far a typeface can be taken into the realms of structural design. Concepts for the design include making the font into a freestanding 3D object for city advertising, this converts the font into more of a sculpture. The branding of a company will then merge to become part of the city structure rather than just a sign attached to a building. Due to the density of the letter forms , it can also be applied to the overall shape of a building using birds eye view to spell the company name. Dencity replicates the strength of bricks by using a rigid geometric design , it is bold and powerful enough to make a statement about any topic which a company demands to portray.
Concept 2 Draft Manifesto -
Newtonian
Relating with the Newtonian physics which define weight, this bold serif font has been designed to create impact whilst still keeping the professionalism of typefaces such as 'Bodoni' or 'Garamond'. Used more effectively for dramatic headers in magazines and newspapers, Newtonian creates subtle increased differences in the stem and bowls of letter forms to portray a strong sense of importance. Used for screen documents and print, the typeface has more impactful effect on the audience when the size is drastically increased billboard dimensions.
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