The image below is the final resolution for Studio Brief 1. In this final image, I have stuck to the idea of using a blonde natural hair colours to represent a barbers. I also wanted to represent the brand as being as classy and royal as possible. This is why I have used various filters and effects such as 'Bevel & Emboss' and 'Inner' and 'Outer' glows to create as much of a shiny golden colour as possible. I have also studied the type which is currently on the windows and the colour scheme seems to fit perfectly.
I have gone through multiple stages of printing the design, developing it with pen, scanning the edited drawing in and vectoring the design. I feel that this repeated process was the best way of developing my type as it gave me multiple opportunity's to reflect and review each slight edited design. It also gave me a strong balance between digital and manual design which was essential in order to create an interchangeable design which could be produced digitally on screen, and manually on hand painted signs.
The roman numerals will only be added to the logo on the outside of buildings in very large scale, When at a smaller scale such as on the website, the roman numerals will be removed in order to create a clearer, more appropriate scaled design.
I plan to have a professional sign writer painting this calligraphy style logo onto the outside of the barbers as the edited concept shows below. He will be dressed in a flat cap and 1940's clothes in order to keep in theme and relate to the company itself. As the 'Gentlemen of Letters' documentary states 'People tend to usually stop in the streets and watch when any graffiti or street art is being created'. This will boost the acknowledgement and publicity of the shop. I also feel that the colour scheme is very legible with the current typeface on the windows. I think that the intricate design also creates a bespoke logo design which could become very iconic on the high street. It is quite unique and different than any other logo making it stand out among its competitors.
Another concept would be to integrate the logo on the glass of both of the windows.
The image is displayed on the current website below. This displays the functionality of the logo and puts it into a digital concept at a small scale. The colour scheme has been slightly changed to integrate with the current website design and been changed to a 2D flat logo. The diversity of the logo is exhibited in this digital concept however, It could be shown in various other printed concepts such as business cards. This was just to get a brief idea of the logo at a very small scale.
Class Feedback
Pros
⦁ The typography works very well with the aims i was trying to achieve. The 1940's influence works really well and the design seems to be timeless
⦁ The cuts in the mock up logo instantly communicate a barber theme
⦁ Spacing between the letters is appropriate
⦁ The hand rendered logo looks very classy, It identify s the brand identity straight away. The hand rendered flowing is very stylistic and works well on the outside of the shop
⦁ Very appropriate choice of type, definitely portrays a barber shop.
⦁ Attractive heritage feeling which is popular in barbers these days
⦁ The design is aesthetically fitting to the interior / concept of the shop
⦁ The idea of painting the design on manually is very clever
⦁ Very formal calligraphy design
⦁ Very good kerning
Cons -
⦁ The lines striking through the type in a couple of my mock ups are too long. This would prevent the typeface being displayed in a narrow space if i were to develop this design further.
⦁ The first 'R' in the final design is slightly un legible, look into altering this issue slightly
⦁ It can be quite difficult to read at a very small scale if the design was intended to be scaled down. It could be read as 'barter barter'
⦁ The blade idea is very clever however, is it transferable to the target audience
⦁ Chosen colours was quite limited however, successfully portrayed a barber shop
Much of this feedback was praise with only a couple of criticisms. This made it quite hard to reflect on my feedback using my class feedback. The feedback which i found most beneficial was given to me by a tutor and is displayed below.
I have reflected most on the feedback behind the concept behind my idea. It would have been beneficial to base my design more around the 1940's block capital idea. This would have made my design more legible to the era which my work was based around as there are not many links between calligraphy and 1940's sign writing. I found that it was quite hard to keep my logo so closely linked with block capitals and also represent the luxury high value concept behind the business. Because of this my logo has sacrificed some of its 1940's authenticity to make the design more classy. Ideally, given more time, I would experiment with trying to keep the design as authentic as possible whilst still keeping the wealthy identity behind the company. I would of also liked to display the logo in more concepts such as engaging with the glass windows and adapting the design to more miscellaneous items and products.
Some primary photography for the re branding is displayed below often using photography and typeface in a conjoined image.
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