Friday, January 22, 2016

OUGD405 - Studio Brief 2 - Information Design Emboss Experiments

After analysing the Drug Misuse short video, I found that the statement at the end is paused and left isolated on the screen to help the message sink in with the viewer. Therefore, I have decided to experiment with embossing to create an ambiguous message which is isolated to sink in with the reader. This possible technique might not be used on my final outcome however, it was interesting to get some hands on experience with the Albion printing press which may influence me in future briefs. I also researched embossing methods with a laser cutter but decided to use letter pressing as I felt i could get some good results with thicker paper.


My first attempt at arranging the letter presses good however, I soon found that the design would need to be constructed on two separate frames to work with my desired leaflet folding technique. I also made the mistake of using a 'b' instead of a 'd' and mis spelling misuse. This error was soon corrected, it was just the backwards type which was confusing.






The second trial arrangement above was also unsuccessful as the words were not central in relation with each other. 


The two final arrangements are both central using exact measurements, they are also on two separate frames for flexibility with my leaflet layout.


I did experiments with sample A4 sheets from G.F Smiths which were all of varying in gsm and style
The papers used were as follows,

Digital Papers - Colourplan Smoke, 350gsm, A4 Sheet


Digital Papers - Colourplan Smoke, 540gsm, A4 Sheet


Specialist - Marlmaque Marble White, 300gsm, A4  Sheet


Digital Papers - Colourplan Dark Grey, 540gsm, A4 Sheet


Digital Papers - Colourplan Real Grey, 700gsm, A4 Sheet


I found that the 700gsm paper has the best imprinted effect however, when it came to folding, the paper cracked and almost ripped.


The 500gsm paper below also had a really nice embossed effect. this time however, I used a scalpel and a ruler in order to create a much neater fold.

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