Wednesday, January 20, 2016

OUGD405 - Studio Brief 2 - Information Design (Continued)

After getting feedback from some class mates, it was suggested that I might be drifting away from the initial brief of creating one single leaflet. Therefore, I went back to my first mock up designs and attempted to create a single leaflet that could represent all drugs. To do this I have used neutral colours and taken away all photography on the front cover. By using just text I have created an isolated design much like the isolation of drug users. I wanted to use the typography to foreshadow being boxed in, segregated and and cut off by drugs, also I tried to make the letters as disruptive and broken up as possible to represent the lives of drug addicts. The font holds connotations of what type might look like if the reader was actually on drugs. Lots of testing went into applying these elements to the text whilst still keeping it as legible as possible.

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