OUGD603 - Brief 2 - Gorilla Marketing Techniques

For the spread of printed promotional material, it was decided to relate back to the same techniques used within the illegal rave scene. Therefore, gorilla marketing techniques were used within the distribution of the printed material. Stickers were applied all around the city, in nightclubs, bars, industrial areas and student areas to target our demographic of young people into the music scene. The printed posters and flyers were also distributed similarly in record shops and bars.