OUGD603 - Brief 2 - Public Marketing Strategies

In order to expand our demographic, we hired a speaker set, amps and electric generators to play outside of the Parkinson Building. This unique way of advertising is contextually appropriate as our event is music orientated. It also allowed us to play some acid house style music to allow the public to better grasp an understanding of our music genre. We pre-recorded our event name, location and date to play out of the speakers along with displaying our posters and promotional material alongside. We decided to host the set outside the university at lunchtime in order to reach out to a larger student target audience.