In order to fulfil the D&AD brief to the best of my ability, I have decided to treat it as if adidas were the clients giving me the brief overview. Therefore, I have dissected the brief to the best of my ability to really evaluate what the client is looking for. As the brief is very open to interpretation, it is vital to embed the core demographic and issues stated. I have also narrowed all of the information down into one key sentence which will be at the core of my design ideas moving forward:
How can Adidas use sport to implement core ethical improvements to the heart of city living?
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