After receiving feedback from Whitecote Primary School, it seemed beneficial to review why my concept was not chosen, and reflect upon what I would do in the future. It was stated that my designs were a little too abstract for the children, this may be down to my influences as a designer (Piet Mondrian, Minimalism etc...) and also my lack of experience when designing for a young demographic. All of my commissioned freelance work has been for older clients and I therefore should really consider the tone of voice and mindset of young people when conducting a brief like this in the future.
Personally, I found the designs to be reminiscent of children colouring and relatable to the younger population however, I should maybe have conducted case studies and primary research with viewers aged 5-12 for more appropriate feedback.
Moving forward, I feel as though I have learnt more about what is necessary when designing for different age groups, thorough feedback and research is necessary to conduct a successful age specific final resolution, which was not possible within a week long brief. I will allocate more time to this research stage when conducting similar projects in the future.
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