OUGD603 - Brief 2 - Event Identity - Poster Promotional Designs

With Irfan being in charge more of the digital designs, he composed these designs for the social media and digital pages. This concept was informed from the blog post OUGD603 - Brief 2 - Identity Conceptual Research, which itself was informed by last years blog post, OUGD505 - Studio Brief 1 - Research into the BBC 90's - 2000's where I researched into the BBC Test Card F for may screen print project. It has been an idea circling in my mind for a while however, this project seemed perfect to implement it.

The poster used image reappropriation of the initial test card design to be remixed into a more contextually fitting design for our event. This design has been informed by the research conducted in the blog post OUGD603 - Brief 1 - Genre & Sociological Aesthetics Research, where borderline plagiaristic techniques were used throughout the rave period which would recontextualise pre-existing imagery in a new and innovative way embody a sense of anti-establishmentism and anarchy towards commercialism and society.

The design also draws from past culture to target the audiences nostalgic psychology, by ambiguously including a familiar and relatable design to the BBC Test Card, the public who were around in the 80's and 90's will instantly relate to the concept on a personal level. The ambidextrous design also allows for it to be used both vertically and horizontally for use on social media and print based media.