OUGD403 - Typeface Design - Final Resolutions and Evaluation

The images above are all of the final resolutions of my final typeface along with the final manifesto.



I believe that my uppercase typeface has successfully related to the brief and the word heavy by creating a powerful strong typeface that portrays a heavy sense of importance. It also relates in the literal sense by having weighted stems and bowls. However, I feel that the heavy accolade drifts away with the lower case letter forms. This has also been noted in my feedback where it states that there is more of a mystical magic theme to the lower case letters. Another well observed point from my feedback is that the 'h' and 'I' next to each other looks very similar to the 'm' in the lower case alphabet. This would be something to look into editing out of the design. The design has used post modern connotations in order to create a structured professional impactful typeface. Apart from these details I feel that my design has been very successful in how it has used subtle differences to 'Garamond' on every letter but when the alphabet is side by side the look completely different. Every area which I wished to achieve at the start of the brief, has been fulfilled with the upper case letters as the uppercase font foreshadows a strong heavy dramatic sense of importance. The full typeface holds accountability to what was asked of the project and is profoundly specific to the original brief. I also feel that each letter of my typeface is unique but legible to the reader and complies to the universal symbol rules which we hold for our written language. overall this Gothic heavy font exudes structure which conveys strength and power, perfect for capturing a viewers attention on billboards or signage. the relationship which this slab serif font has with structured sculpture or architecture is also an interesting concept to integrate the font with.