OUGD405 - Studio Brief 1 - Wayfinding (Continued)

Headrow House

I started to think about further ways which way finding could be applied, not just in locations but also items of clothing and in this case, records. After seeing the professional speech on Headrow House, I found the hand painted white and black lettering very industrial and urban. I could also see further links between this lettering and the typography in my blog 'OUGD405 - Urban Inspiration'. Both of these sources got me thinking about other materials which I could utilise in my way finding system. I have designed this chalk board made from slate with this inspiration in mind which has a permanent title and numbers in white paint, but the monthly top vinyl records can be changed in chalk.

This bottom design is the most appropriate as I have used the font 'Chalkduster Regular' for the editable text on the chalkboard. The other permanent lettering will be done using paint and a stencil.

For the designs below I have really attempted to bestow my Ben Kelly interior design research into my design  and concentrate on bright colour schemes and colour coding the levels of the shop.

After the critique session yesterday, I had some feedback which suggested that I should play around with the lighting and have backlit signs because the store is so dark. This led me onto the idea of using blue, red and yellow lighting on each floor to highlight if you were in the mens, womens or changing rooms sections of the store. The concept would probably not change all of the light bulbs on each floor as white clothing could possibly be mistaken as a different colour. I could however, use coloured LED lighting around the edges of each floor.