I carried on designing simple sketches before I started to apply any concepts to the primary source photographs. Then, the photos were utilized to create digital mock up designs which are currently developing my concept ideas. I am looking to apply a bright colour scheme which will run through all of my way point system designs. This will help create a relationship for the viewer to be able to easily locate the signage in the store. I am also looking to take advantage of the floor space to create a point to point system which links up all of the signage and creates a Sat-Nav system. This will direct customers in the specific routes available in the store.
The designs below work well with the industrial look of the interior design however, as a way point system it could blend in and be quite hard to locate for the viewer. This is where my inspiration from Ben Kelly is starting to take hold as I am currently testing out bright colour schemes to run throughout the store.
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