Tuesday, December 8, 2015

OUGD404 - Modernist and Post Modern Type Setting - Study Task 8

To visually represent modernist and post modern principles, I have designed two examples of compositions for the poem 'The Mouse's Tail' by Lewis Carroll. The example below complies to very modernist theories and rules, I have followed Vignelli's type size ratio in which font size is chosen in relation to the width of the column. I have also followed his strict modernist rules of left alignment, widows, orphans and rivers. I have also researched Fassett's theorem of legible line length where he implies that lines of text should only include 8-12 words on each row. A consistent 14 column grid system has also been applied to the creation of the page, I wanted to give the layout a document theme with as much of a corporate modernist aura as possible.




The second post modern composition below has attempted to be has expressive as possible, following no rules or grid system at all. I have also used scripted text which is very informal and abstract for use in a digital document. Type size has no relation and has attempted to be as playful as possible when deciding upon the layout.

I have kept both poems black and white to emphasise the differences between the two art movements.



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