After a writing a very open self set brief, I found it extremely hard to develop some guidelines and boundaries to work towards. The addition of a hypothetical client really helped to form a strong concept relevant to the identity of the chosen brand. It gave me the ability to embed characteristics within my designs, in the case of The North Face, I aimed to portray the resilliance, durability and overall quality of the products.
When I first thought of using different materials such as metal within my design, the concept was almost dismissed as I thought it would be too hard to produce. However, I aimed to not limit myself, and after some communication with a metalwork factory, I found that my concept would be possible to produce. Speaking to experts in different respective fields really helps to educate myself on what is possible outside the practice of graphic design. I now know the possibilities of technical software such as ‘Solid Works’, and ‘Key Shot Pro’, which are mainly used for 3D modelling and product design. This new knowledge will be useful for future projects, if I were to design product packaging. I found the production process equally as enlightening as the printing process at facilities such as Pressision or Evolution Print. It is good to have a knowledge of these processes as it will help me to realise their potential and limitations within future projects.
Collaboration with the Bradley Metalwork factory was exciting for both myself and the company owners. It was an unusual request to what they usually produce for clients and the staff seemed really enthusiastic about producing art instead of their usual product containers. The project has really opened their eyes to producing work for the creative industries in the future.
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