To find a suitable client, I researched various brands which relate to my own fashion taste. This way, the project is more relevant to my professional practice and could be a good portfolio piece were I to apply for a job in a similar company in the future.
Many of the sporting labels seem to promote speed, endurance, athleticism, fitness and urban living whereas brands such as The North Face or Berghaus, aim to embody durability, warmth, exploration and quality. There are a few concept driven campaigns for The North Face which I have attached below, I found these particularly inspiring as they have more meaning and depth within the final designs.
No comments:
Post a Comment