Having a big interest in history and museum artefacts, I took this opportunity to incorporate them within my creative practice. Influence from Postmodernism and the Memphis Group was a great start to understand how artefacts and historical styles can be used within the practice of modern graphic design. My dissertation has also been a huge influence in the way which I have approached this brief. Form the academic literature to the theoretical references which I am now familiar with, I have been able to not only create an aesthetically pleasing and contextually relevant piece of work, but also articulate why I have used certain methods and techniques.
The project allowed me to visually respond to the cultural artefacts showcased in a way which was relevant to my own practice. I have always been more interested in the various styles, forms, patterns, production and materials of historical artwork and this project gave me a basis to incorporate them within my own work. This process has been way more beneficial than just reflecting on my experience within exhibitions using written language. It has given me the opportunity to adopt these styles into my own work, creating a homage to this period of historical culture.
Sending the artwork to the hypothetical client (The Henry Moore Institute) has been another avenue of how to merge my professional practice with my studio briefs. It has resulted in new contacts being made and potential clients in my future endeavours.
More than ever, I now see a synthesis between all areas of my creative practice, helping me become a more well rounded professional creative practitioner.
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