Starting with just the concept of foreign typography, the brief has evolved throughout, adopting photography and photo manipulative techniques into the final resolution. Cultural and demographical appropriation was crucial for the outcomes to be relevant to foreign language structure, ideologies and subcultures. It was important to really study the culture of electronic music in Germany, this was vastly helped by the Berlin trip as it allowed me to view the industrial styles and raw energy through my own first hand experience.
Experimentation throughout the final concept has greatly impacted my own practice, the brief really allowed me to explore surrealism in the context of graphic design. This process of digital experimentation resulted in some unique and innovative final outcomes. My synthesis between visual elements and typography has also greatly increased, combining my camera skills with an advanced knowledge of Postmodern, grunge, hand rendered and digital typography. Aesthetically, the brief has also given me the opportunity to work with influences such as punk to broaden my visual understanding of design.
In terms of the final concept, it has been successful in a number of ways; even though it has embedded itself within an already saturated market of electronic music in Berlin, it stands out from its competitors by offering something new. The unique approach to venue locations and event timescale could be implemented into a working concept and be adopted into a functional part of Berlin's nightlife. To expand upon the brief in the future, I would like to work with interior design, props, and stage design to add more substance to my vision.
No comments:
Post a Comment