OUGD504 - Assessment Criteria Analysis

5A5 10% -

Cost
Production
Audience
Need

Have you identified a specific problem?
Book-
Should have identified an audience and a need for the book, how is the design and production appropriate for the audience?
Identify a gap in the market
The need of the book
The placing, where it would be sold
A consideration of the cost and distribution

How is your solution appropriate?

5A6 20% -

What are the potential and limitations associated with design for print/ screen?
Works with pixels (resolution)
Colour RGB CMYK
Will something just work on a phone? screen? projector? what are the limitations of these devices

How has your understanding and knowledge of these informed your own approach?

How have they impacted the production of your designs?

5B4 - 20%

Strong research skills, context of practice feeding into the design and decisions

How have you approached research into screen and print distribution?
surveys?

What methods have you used to identify best and or innovative practice in both print and screen based production?

How have you interrogated the brief?

What methods have you used to insure that you have identified a relevant problem?

How have you ensured that your response to the problem is appropriate? Crits, feedback, industry professionals

What methods have you used to explore and test the content?

5C4 - 20%

How have you identified appropriate production methods?

How has your design decision been informed and influenced by production consideration?

Have you had to modify production consideration after testing and development, what have you learnt from this?

What paper?
Printing method?
Why have you used them?
How have your design decisions been informed and adapted to fit the production decisions?

5C5 - 20%

How have you produced your design appropriately?

Are your design decisions and production considerations appropriate to the content, purpose, audience and concept?

Have you used production methods to a proficient standard?

5D4 - %10

Are your design boards clear, articulate and well structured?

Where appropriate, have you photographed and documented your final resolutions and production process?

Between 5-12 design boards, no over 15