Objects such as the for sale sign were utilised in the design process in favour of selling icons such as the tags which Ebay and Amazon currently use. This is to foreshadow the brand identity and business model within the iconography.
The 'profile' icon being designed with a suit also embeds a similar emotion within the user.
Icons such as the 'settings' tools were originally designed as paperwork to better represent professionalism and house selling however, the conventionality was questioned to wether people would recognise the icon as settings. The more conventional settings icon of tools was then adopted to remove any form of confusion within the user. Internet users have become increasingly comfortable with this setting icon over recent years and any drastic change would complicate the pictogram.
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