OUGD406 - Studio Brief 1 - Secret 7 - Evaluation & Extended Final Resolutions

This professional brief has been the first brief where I have really re-evaluated the direction of my brief due to having a large body of distinct design ideas. At the start of the project, I had an idea straight away and intended to produce the concept as my final resolution, it was only due to Simon urging that we had a varied design board full of around 30 distinct design ideas. However, after reviewing my final design sketches I have decided to integrate the last 2 sketches together and completely change the direction of my project. Since this point, I now understand why it is important to have a large selection of separate distinct design ideas as when you think you have reached your final idea, you could just stumble upon an even better one. This project has also been my most developed project to date as I was constantly gathering new research which was informing my design further and further. My final resolutions were completely different and bespoke to any other concept I had in mind through this deep development process. Throughout the brief there has been various influenced and informed design decisions based on colour theory and multiple other design principles learned throughout COP and OUGD404. These have been evaluated and represented within my designs to give my ideas context and to represent the 7 song choices. I have also used critical thinking and evaluation to dissect each one of the songs looking at factors such as genre, gender, meaning and visual literacy in the music videos to effectively communicate each of the songs represented in my album covers. I believe that this process helps to inform the viewer on which album cover goes with each one of the songs without just guessing using each songs unique sound wave. The contextual positioning of the notebook in the final resolutions help to justify which song is which.

Some of the final resolutions however, were not as strong as I would have liked due to the short time scale of the brief. Because of this, I went back to this brief after the Secret 7 deadline had been handed in to further develop some of my responses. These new album covers are located below

Clearest Blue

The Less I Know The Better

The concept for 'The Less I Know The Better' was to try to catch the pages flipping over in the wind to partially hide some of the cassette and sound wave. I also wanted to bring through the female artists gender using a bed of wine bottle corks to symbolise women.